Privacy policy

MB Ailena respects each of your rights to privacy. Your personal data (name, company name, address, telephone number, e-mail address and other information specified in the e-shop registration form) are collected and processed for the following purposes:

  • handle your goods orders;
  • issue financial documents (for example, invoices);
  • to solve problems related to the delivery of goods;
  • fulfill other contractual obligations;
  • for direct marketing purposes (only with your consent);
  • for analytical purposes.

The following PERSONAL DATA PROCESSING RULES define the management of the data:

1. Definitions

1.1. Data controller and website operator (hereinafter - Data Manager) are MB "Ailena", company code 302430199, VAT payer's code LT100004892815, address for correspondence - Panevėžio g. 19-28, Klaipėda, Lithuania, e-mail address -

1.2. Buyer - a physical or legal person who has acquired the goods in the online store

1.3. The rules for the processing of personal data (hereinafter referred to as the Rules) regulate the basic principles of collecting, processing and storing personal data which are used by the Data controller to process the Customer's personal data.

2. General provisions

2.1. The processing of personal data of the Buyer is determined by the Law on Legal Protection of Personal Data of the Republic of Lithuania and other legal acts regulating the collection of such data and these Rules.

2.2. Buyer data is collected for specified and legitimate purposes, processed fairly and accurately.

3. Processing of personal data

3.1. The Buyer agrees that the personal data that he voluntarily places at the time of booking will be processed in accordance with these rules.

3.2. The buyer has the right to access his personal data and the right to request correcting his incorrect, incomplete, inaccurate personal data by writing an email to or by calling +370 602 79799. In this case, the Seller must immediately implement the Buyer's request (within 1 -2 days).

3.3. The data controller recognizes and respects the right to privacy of each Buyer who makes an order in the online store The data controller collects and uses the Customer's personal data (name, first name and last name, address, telephone number, e-mail address and other information specified in the order of the online store) for the processing of orders for goods or services, or for the performance of other contractual obligations assumed. The customer may express his/her consent/disagreement with the order regarding the use of his or her personal data for direct marketing purposes. He does this by marking (I agree to use his / her personal data for direct marketing purposes) or without checking (not agreeing). Our outbound newsletters have the ability to opt-out of the newsletter (at the end of the newsletter there is a choice: "to refuse - when a customer clicks on the newsletter no longer receives a receipt").

3.4. The Data controller undertakes not to disclose Customer's personal data to third parties, except Data controller's partners, who provide delivery services or other services related to the proper fulfillment of the Customer's order. In all other cases, the Customer's personal data may be disclosed to third parties only in accordance with the procedure provided for in the legal acts of the Republic of Lithuania.

3.5. Personal data is processed using secure means to protect this data against unauthorized destruction, disclosure or other unlawful acts.

3.6. Personal data who have agreed to use their data for direct marketing purposes are stored in an active database and used for direct marketing purposes until they are individually requested to be removed.

4. Rules change

4.1. The Data controller has the right to amend the Regulations partially or completely by announcing this in the Internet shop of

4.2. The amendments or amendments to the rules come into effect from the day of their publication, i.e. y from the day they appear on the online store

4.3. If the Buyer does not agree with the new version of the Rules, he/she has the right to cancel it in writing.

4.4. If after the Replenishment or replacement of the Rules the Buyer continues to use the services provided by the Internet-shop, the Buyer is deemed to accept the new version of the Rules.

5. Submission and transmission of information

5.1. All communications relating to the processing of personal data are provided to the Data Controller by e-mail or by post.

5.2. The response is submitted by the controller in the same form as the message or claim was received.

6. Cookies

6.1. Using statistical website data:

6.1.1 We are constantly improving our website, aiming to make it as simple and convenient as possible. In order to improve our website, we need to know which information is most relevant to our site visitors, which countries and cities our site is visiting, how often visitors return, what browser they use, on what devices the site is being read, and so on. We collect this information using the Google Analytics tools that allow you to capture and analyze the statistical data that your site uses. You can learn more about Google Analytics and the information that these tools allow you to collect from here -

You can use the Google Analytics opt-out browser add-on if you want Google Analytics Tools to not capture information about your web browsing.

6.2. A cookie is a small text document with a unique identification number that is transmitted from a website to a personal computer in order to distinguish between a personal computer, a browser type and a person's activity on the Internet. A unique number identifies a person's browser each time a person visits the website. Cookies do not allow you to remember personal information (such as a person's name and address). Websites use cookies to track statistics, such as the number of visits to the website, and traffic. This information is not tied to personal information. A person may disable the use of cookies at any time, but some features of the website may not work or function properly without cookies.

6.3. The types of cookies we use

6.3.1 Our website uses the necessary cookies (filtering settings, login memories, and others) that provide or facilitate the use of the site, functional cookies and analytic cookies that are recorded with Google Analytics, Google Inc. ("Google") provides a web analytics service to help you analyze the use of this website. Also, our website may use third-party cookies when you contact us via email, through banners or when you visit our site. Analytical cookies allow us to identify and count the number of visitors, see how visitors move on the site during its use. This information helps improve the functioning of the site. Cookies received by you about your use of this website are protected by Google. Google may transfer information collected by Google Analytics to third parties when required by law or when third parties handle information on behalf of Google.

PHPSESSIDThis cookie maintains the state of the user's session according to preferences.13 months
Prestashop-*A functional cookie used by Prestashop to store information and maintain the user session. It stores information such as currency, language, customer ID, among other data necessary for the proper functioning of the store8 days
TawkConnectionTimeThis cookie helps track the session time of the chat system1 session
twk_uuid_*A cookie that supports the "" service.6 months cookie used to remember the user in order to link previous conversations.1 session
vat_switcher_cookieThis cookie is used to track whether prices are shown with or without VAT.1 session
sf_redirectA cookie used to redirect a user's session.1 session
_fbpThe cookie is used by Facebook to deliver several advertising products, such as real-time offers from third parties.3 months
_gaRegisters a unique ID that is used to generate statistical data about how the visitor uses the website.2 years
posnewsletterpopupThe cookie is used to track the status of the news/offers popup.1 session

6.4. Use cookies

6.4.1 Our site uses cookies to improve your browsing and experience on our site, learn about the behavior of our site users, analyze traffic, improve our site. Cookies are used for no more than what is necessary to achieve the stated goals.

6.4.2 For the creation of a shopping cart (for the main activity of the site). By using the website, a customer may be required to register for the purpose of ordering the goods. In this case, the customer is required to provide personal data (such as a name, email address, telephone, etc.). The Company has the right, at its own discretion, to use all the information and data provided by the person by submitting a registration or other means in all legal ways. The cookie for the cart builder is created when the user loads the goods into the basket and is deleted when the user closes the (opens) the site window (closes the session).

6.5. To avoid cookies:

6.5.1 If you prefer, you can change your browser settings in order to inform you about the activation or updating of the cookie, and to allow you to select allowed or prohibited cookies to block them. To learn more about cookies, such as how to manage or delete cookies, visit

6.6. Change the rules

6.6.1 We reserve the right to change the terms of use of Cookies. Notice of changes or additions and the latest version of the Cookie Use Rules will be posted on our website.

6.7. No personal customer data is stored with the help of cookies.

6.8. Information is not provided to any third parties when the required cookies are recorded.

7. Data collected by third parties

7.1. The OneSignal application is used to register Push Notifications. Read more about their privacy policies here.


If you have any questions, please call +370 602 79799 or email